Within INCITE, I’d like to map out and explain the complexity that goes on in it. This entails visualizing the research questions and solutions in detail. It is a very rich project, in which many layers of content overlap. But simultaneously, all this has to be presented in an understandable manner.
I started out as a landscape and urban designer. However, given my visual orientation, I developed in the direction of graphic design in various scientific research projects during the last decade. I have always played a creative role, using my visual skills to elucidate concepts and ideas. Consequently, I obtained a PhD focused on design thinking and research. Through creative and collaborative processes with our clients, I try to develop and visualize concepts and innovative ideas.
Function within the project
In INCITE, I play a double role: I manage dissemination activities and I am the “narrative designer”. That means that I tell various stories about the project. I visualize the content, and its implications visible and understandable for various audiences. I edit and frame project communication, so that it presents itself as a coherent whole.
The skill “connecting” precisely fits my function. The various disciplines within the INCITE project form as it were an archipelago of skills. As a connecting designer, it is my job to come up with a visual story that conveys what we are aiming to achieve. First and foremost, this is a process-based activity. Many participants have good ideas and are looking for like-minded people to communicate with and share their ideas. If we can streamline this process effectively, the results are often very inspiring!
Visually, the idea that we can engineer with organic structures is very inspiring. This provides me with visual handholds and ideas to work with. And when I find the right tone and visual concept, the result can be even more fascinating and inspiring than we could imagine in the beginning. If I can realize the “expected unexpected” then I did my job well!
What I would like to achieve
At the end of this project, I would like to have a story that conveys the thoroughly interesting science and technology developments that we worked on here. If the reader takes the project brochure, is positively thrilled by the concept and visuals and can’t put it down, I have achieved my goal.
I would like to spur people’s creativity in the project. It is often the case that scientists retreat comfortably within their disciplinary domains. I would like to invite them to share, exchange and collaborate. We require collaboration and mutual trust.
One of the most inspiring works I can imagine was made by Philp Beesley from Toronto, Canada. He works on architectural design of public buildings, public art and experimental installations. His methods combine machining and digital visualization, industrial design, digital prototyping, electronics, organic and mechanical engineering.
His works combine organic and mechanical properties but can’t be reduced to either of them. In his installation Hylozoic Ground, he built robots that had operated with a closed-loop metabolism and mechanical sensors. The sublime effect was that you have to position yourself towards an entity that is neither organic nor mechanic, and maybe not even completely alive. And this twilight area is exactly where we operate with INCITE.
First, to write out my philosophy in full, based around the notion of organicism. The problem is that it took more than ten years to think up, so probably it will take more than twenty years to write it all down…Second, to create lots of visual stories!
To the reader
Determine by yourself where you are going, even if it feels that you are moving against the current. We live in a world that constantly tells us what we have to be. However, it is already to tell yourself what you would like to be! Therefore, try harder to become good at it, and you will make your best work.
Click here for my Curriculum Vitae.